Digital marketing course prices
Every 20 Minute Marketing course in one place, paid once, with 12 months access from the date of purchase. Here is what each one costs, what you get, and how that compares with polytechnic diplomas, private providers and free certificates.
Quick answer: Our digital marketing courses cost $499 for Essentials, $799 for Deluxe and $999 for Expert, paid once. Six short courses cost $79 to $149 each. Prices are in New Zealand dollars and no GST is charged. Every course includes 12 months access, lessons of about 20 minutes, tutor support, a portfolio brief and a 30 day money-back guarantee from the date of purchase.
Course prices at a glance
| Course | Price, paid once | Lessons | Lesson time | About per hour of lessons |
|---|---|---|---|---|
| Essentials | $499 | Over 50 | About 18 hours | $28 |
| Deluxe | $799 | 100 | About 33 hours | $24 |
| Expert | $999 | Over 150 | About 52 hours | $19 |
| Social Media Marketing | $149 | Over 30 | About 11 hours | $14 |
| Google Ads: PPC Powerhouse | $149 | 13 | About 4 hours | $37 |
| Search Engine Optimisation | $149 | 32 | About 11 hours | $14 |
| AI Marketing: Prompt to Profit | $99 | 19+ | About 6 hours | $17 |
| Website Design: Website Wins | $99 | 13 | About 4 hours | $25 |
| Email and SMS: Inbox to Income | $79 | 18 | About 6 hours | $13 |
Lesson time is the number of lessons at about 20 minutes each. It does not include the time you spend on the portfolio brief. Per hour figures are the price divided by that lesson time, rounded to the nearest dollar. Prices are in New Zealand dollars. No GST is charged.
Full courses: Essentials, Deluxe and Expert
The three full courses build on each other. Start where you are: you do not need to buy them in order.
Essentials
- Websites, SEO, social media, email, paid ads and AI tools from zero
- Ends with a practice audit and 90 day plan for a fictional café
- Best for beginners, career changers and students trying the work
Deluxe
- Plan, run and report on a campaign across SEO, Google Ads, social and email
- Ends with a multi-channel campaign plan for a fictional Auckland electrician
- Best for getting job ready across several channels
Expert
- Conversion, technical SEO, GA4, paid media, automation and strategy
- Plan on three to four lessons a week to finish inside 12 months
- Best for people already working in marketing who want depth
Short courses: one skill, from $79
Each short course teaches one skill and ends with a piece of work you can show an employer or a client. See them all on the digital marketing short courses page.
Social Media Marketing
A platform plan, a 30 day calendar, nine finished posts and a monthly report.
Google Ads: PPC Powerhouse
A complete Search campaign in draft with a budget rationale, built without spending money.
Search Engine Optimisation
A ranked SEO audit, a keyword map of at least 15 keywords and two rewritten pages.
AI Marketing: Prompt to Profit
A brand brief for AI tools, 20 tested prompts and a documented content workflow.
Website Design: Website Wins
A live five page practice site on a free builder, with a handover note.
Email and SMS: Inbox to Income
A five email welcome sequence, an SMS opt-in flow and an Unsolicited Electronic Messages Act checklist.
Need several of these? Essentials ($499) covers every main channel and costs less than four $149 short courses.
What every course includes
- Lessons of about 20 minutes, self paced, on any device
- 12 months access from the date of purchase, including lesson updates in that time
- Tutor support for your 12 months, so you can ask about a specific part of your work
- A portfolio brief on an obviously fictional business, so you finish with work you can show
- A Certificate of Completion, which records that you completed a self paced online course
- A 30 day money-back guarantee from the date of purchase
How our prices compare with polytechnics, private providers and free certificates
| Option | Price | NZQA qualification | What it does better than us |
|---|---|---|---|
| 20 Minute Marketing | $79 to $999, paid once, 12 months access | No. Certificate of Completion | Not applicable. Self paced, practical, with a portfolio brief |
| Polytechnic diploma | No tuition, with $665 material costs a year (SIT, New Zealand Diploma in Business (Level 5) (Marketing and Sales Strand), Zero Fees Scheme) [1]; about $2,912 (Open Polytechnic, same diploma, approximate programme cost) [2]; $6,690 to $7,130 a year (Ara Institute of Canterbury, same diploma, full time) [3] | Yes, Level 5 | A qualification on the New Zealand Qualifications and Credentials Framework, StudyLink for eligible students and tutor support. At SIT and Open Polytechnic it can cost less than our full courses |
| Short course or private diploma | About $932.85 (Unitec, Social Media Marketing course, including GST and Student Services fee) [4] to $9,824 plus $600 (Digital Marketing School NZ, Diploma in Digital Marketing (Level 6), domestic tuition plus Canva and AI subscription) [5] | Unitec: not stated. Digital Marketing School: yes, Level 6 | Weekly expert sessions (Unitec); live classes, an NZQA Level 6 qualification and StudyLink approval (Digital Marketing School) |
| Free platform certificates | Free (Google Skillshop foundational certifications [6], HubSpot Academy [7]) | No | They cost nothing and carry a brand employers know. Collect them alongside any course |
Competitor prices were read on each provider's own page on the date in the source list. Prices change, so check the provider's page before you decide. A recognised New Zealand qualification can cost less than our courses: SIT charges no tuition for its Level 5 marketing diploma under its Zero Fees Scheme, and Open Polytechnic's Level 5 diploma is about $2,912. Polytechnic fees depend on your eligibility.
Full comparisons: digital marketing course vs a polytechnic diploma, bootcamp alternatives, free certificates vs a course, or every option side by side.
Why our courses cost less
The courses are self paced. There is no campus, no cohort to run, no live class timetable and no accreditation overhead, so the price covers the lessons, the portfolio brief, tutor support and updates when Google, Meta and the AI tools change.
The trade-off is that you do not get live classes, a cohort or a recognised qualification. If you need those, a polytechnic or another NZQA-approved provider is the better choice, and the comparison table above shows what they cost.
How you pay
- One payment. Each course is paid once at checkout in New Zealand dollars. There is no subscription. No GST is charged.
- No payment plan or student loan. Our courses are not an approved course for StudyLink Student Loans, so a student loan cannot be used for them.
- Employers can pay. Each course is for one learner and you receive a receipt by email. If you are enrolling several staff, email [email protected].
- Refunds. Email us within 30 days of the date of purchase for a full refund. The full terms are on our terms page.
Frequently asked questions about pricing
How much does a digital marketing course cost?
Our full courses cost $499 (Essentials), $799 (Deluxe) and $999 (Expert), paid once in New Zealand dollars with no GST charged. Short courses cost $79 to $149. For comparison, Open Polytechnic's New Zealand Diploma in Business (Level 5) (Marketing and Sales) costs about $2,912, and SIT charges no tuition for the same diploma under its Zero Fees Scheme, with $665 in material costs a year (checked 3 October 2026).
Is there a payment plan?
No. Each course is a single payment, which keeps the price low. There is a 30 day money-back guarantee from the date of purchase.
What does the price include?
All lessons, 12 months access from the date of purchase including any lesson updates, tutor support, the portfolio brief and a Certificate of Completion.
Can my employer pay for the course?
Yes. Each course is a single payment for one learner, so an employer can pay for it like any other training, and you receive a receipt by email.
Is there a money-back guarantee?
Yes. Every course has a 30 day money-back guarantee from the date of purchase. Email us within 30 days of the date of purchase for a full refund.
Is this course accredited?
No, and that's a deliberate choice. 20 Minute Marketing is not a registered private training establishment, and our courses are not approved or accredited by NZQA. Accreditation adds cost, and that cost would put practical digital marketing education out of reach for many people, especially young people starting out. It is also slow. The New Zealand Diploma in Business (Level 5), which includes the marketing strand, was last reviewed in August 2025, isn't due for review again until September 2030, and its marketing outcomes don't name a single digital channel, while Google, Meta and the AI tools change every few months. We update our lessons when the platforms change, and every lesson is written by someone who runs digital marketing for two national brands. If you need a qualification on the New Zealand Qualifications and Credentials Framework, a polytechnic or another NZQA-approved provider is the right choice. If you want current, practical skills, a portfolio you can show an employer or client, and a Certificate of Completion, you're in the right place. Many learners also collect free certificates from Google and HubSpot alongside our courses.
Which course should I buy?
If you are new to marketing, start with Essentials. If you have some groundwork and want to be job ready, choose Deluxe. If you need one skill, choose a short course. The course finder asks three questions and suggests one course.
Not sure which course fits?
Answer three quick questions and we will suggest one course, or compare every way to learn digital marketing in New Zealand.
Find your courseCompare every optionSources
- Southern Institute of Technology (SIT), New Zealand Diploma in Business (Level 5) (Marketing and Sales Strand), Zero Fees Scheme and direct material costs. sit.ac.nz, checked 3 October 2026.
- Open Polytechnic, New Zealand Diploma in Business (Level 5) (Marketing and Sales), programme cost. openpolytechnic.ac.nz, checked 3 October 2026.
- Ara Institute of Canterbury, New Zealand Diploma in Business (Marketing and Sales). ara.ac.nz, checked 3 October 2026.
- Unitec, Social Media Marketing Course. unitec.ac.nz, checked 3 October 2026.
- Digital Marketing School NZ, Diploma in Digital Marketing (Level 6). digitalmarketingschool.ac.nz, checked 3 October 2026.
- Google Skillshop Help, certifications. support.google.com, checked 3 October 2026.
- HubSpot Academy, certification overview. academy.hubspot.com, checked 3 October 2026.
