Everything New Zealand small business owners ask before enrolling — answered in plain English, with no jargon and no sales pitch.
Practical digital marketing training for small business owners who want results without the agency price tag.
20 Minute Marketing is an online digital marketing training platform built for New Zealand small business owners. Each lesson is designed to be completed in around 20 minutes and focuses on a single practical outcome, such as generating more leads, improving ad performance, or optimising your Google Business Profile.
The platform combines fast, actionable learning with on-demand expert tutor support, so you can ask questions whenever you get stuck.
Yes. 20 Minute Marketing is designed for small business owners who want to manage their own digital marketing, and is fully available to New Zealand businesses.
The courses, strategies, and platforms covered — Google Business Profile, Google and Bing Ads, Meta advertising, SEO, email and SMS marketing — work the same way in New Zealand as anywhere else. Pricing, expert tutor support, and the 30-day money-back guarantee are the same for New Zealand customers.
All lessons are written and taught by Adrian, the lead instructor at 20 Minute Marketing, who has over 25 years of hands-on digital marketing experience.
Every lesson is based on real campaigns and real results — not academic theory or generic content rewritten from overseas marketing blogs.
20 Minute Marketing launched in 2023. It was built to address a clear gap in the market — small business owners had no practical, affordable way to learn digital marketing on their own terms. Most existing options were either too expensive (agencies), too generic (free YouTube content), or designed for big businesses rather than owner-operators.
Because every lesson is designed to fit into 20 minutes — which is roughly how long most small business owners can realistically set aside for marketing in a busy week.
The 20-minute format is also a deliberate constraint. It forces every lesson to focus on one outcome you can act on today, rather than padding out theory most owners do not need.
20 Minute Marketing has been completed by more than 500 small business owners, with an average student rating of 4.9 out of 5. The teaching is led by Adrian, who brings 25+ years of digital marketing experience — so the lessons are based on real-world experience, not theoretical frameworks.
Independent reviews are available on Google, and student case studies are published on our reviews page. Read the reviews →
Three Main Courses and six Mini Courses, covering every aspect of digital marketing.
20 Minute Marketing offers three Main Courses and six Mini Courses. The three Main Courses cover every aspect of digital marketing — they differ in depth and advanced topics, not core subject matter. Mini Courses are single-topic deep dives.
Main Courses (monthly subscription, expert tutor support included):
Mini Courses (one-off payment):
All three Main Courses cover the same core areas of digital marketing — they differ in depth and the advanced topics included.
Essentials Course (from $49/month): 52 lessons covering the foundations of digital marketing — SEO, Search Engine Marketing (Google and Bing Ads), Google Business Profile, Content Marketing, Website Design, Social Media, Email and SMS Marketing, Digital Strategy, and Analytics. The right starting point for any owner running their own marketing for the first time.
Deluxe Course (from $89/month): Everything in Essentials with greater depth, plus advanced paid advertising, advanced content marketing, conversion rate optimisation, marketing technology selection, marketing automation, and applied AI in marketing. Built for owners ready to move from "doing the basics" to "actively growing".
Expert Course (from $189/month): The deepest level on every topic — the complete digital marketing curriculum, covering everything an owner will ever need to know about digital marketing. Built for owners who want full command of their marketing function.
All three courses include expert tutor support.
20 Minute Marketing is for New Zealand small business owners who want to run their own digital marketing instead of paying an agency. The courses are used by:
If you own a business and you want customers to find you online, the courses apply to you.
20 Minute Marketing is not the right fit if any of these describe you:
The platform is built for owners who will take action after each lesson — not consume content passively.
You will learn how to generate more leads, improve conversion rates, write better ads, build offers that actually convert, and position your business effectively in your local market.
Specific modules cover:
Honest answers on time investment, support and timeframes to results.
Each individual lesson is designed to take approximately 20 minutes. Most students complete a full course over two to three months by doing one lesson per week, with extra time set aside to implement each strategy in their own business.
The format is built for busy owners — you can complete a lesson during a coffee break, then apply it later that day.
Yes. While the lessons are self-paced, expert tutor support is available throughout your subscription. You can ask questions, request clarification on any concept, and have your work reviewed so you can be sure you are applying strategies correctly to your specific business.
This is the key difference between 20 Minute Marketing and a generic online course — you are never stuck guessing.
Most students see measurable improvements within the first six to twelve weeks of starting a course. Self-reported student outcomes include:
Results are fastest when you implement each lesson immediately rather than waiting until the course is finished. Read student case studies →
Straightforward pricing with a 30-day money-back guarantee on every course.
Main Courses are a monthly subscription starting from $49/month for the Essentials Course, with the Deluxe Course from $89/month and the Expert Course from $189/month. Mini Courses are a one-off payment from $295.
Every course includes:
No, 20 Minute Marketing does not offer a free trial. Instead, every course is backed by a 30-day money-back guarantee — if the course is not right for your business within the first 30 days, you receive a full refund.
The guarantee applies to all Main Courses (Essentials, Deluxe, Expert) and all Mini Courses.
20 Minute Marketing offers a 30-day money-back guarantee on every course — Main Courses (Essentials, Deluxe, Expert) and Mini Courses alike.
If you are not happy with your course within the first 30 days, email [email protected] and we will refund you in full.
For most New Zealand small business owners, 20 Minute Marketing courses are deductible as a business or self-education expense, because the training is directly related to running and growing your business.
As a guide, at a 33% marginal tax rate, a $49/month Essentials Course subscription effectively costs around $33/month after tax. The Deluxe and Expert subscriptions, and one-off Mini Course payments, may also be deductible.
This is general information only — please confirm your individual tax position with your accountant or tax adviser.
Written lessons, accessible from any device, reviewed quarterly.
You get immediate access to the full course on the platform. Lessons are self-paced, you can stop and restart any time, and you have full access for as long as your subscription is active so you can re-watch lessons whenever you need a refresher.
Expert tutor support is available throughout your subscription.
All 20 Minute Marketing lessons are written content rather than video. The written format is deliberate — it lets you skim, search, re-read specific sections, and copy practical examples directly into your own marketing, which is much harder to do with video.
Each lesson is designed to be completed and applied in around 20 minutes.
Yes. The 20 Minute Marketing platform works on any device with a web browser — desktop, laptop, tablet, or smartphone. You can start a lesson on your computer at the office and pick it back up on your phone later.
Yes. Every student who completes a course receives a Certificate of Completion. The certificate is useful for personal records, professional development logs, or to display on your business website if you offer marketing-related services to your own clients.
Course content is reviewed and updated quarterly. This matters because digital marketing platforms — Google Ads, Meta Ads Manager, Google Business Profile, Bing Ads, and the various SEO and email tools — change constantly.
A lesson that was correct two years ago can be partly out of date today, which is one of the main reasons free YouTube tutorials lose value over time. Quarterly reviews make sure what you learn still matches what is actually in the platforms you use.
The most successful students follow the same four-step pattern with every lesson:
Treating each lesson as a working session — not just a video to watch — is what produces results.
Everything you need to know about running your subscription.
To cancel your subscription, email [email protected] with your cancellation request.
Once your cancellation is processed, access to your course content is revoked immediately — so we recommend finishing any lessons you still need to complete before submitting your request.
Yes. You can upgrade from Essentials to Deluxe, from Deluxe to Expert, or straight from Essentials to Expert at any time. To request an upgrade, email [email protected] and we will arrange the change.
You should consider upgrading from Essentials to Deluxe or Expert if any of these apply:
For owners running solo with relatively simple marketing needs, the Essentials Course is often all you need.
Yes. 20 Minute Marketing offers team and multi-user accounts for businesses that want to train more than one person, as well as bespoke courses tailored to specific business needs.
We also offer white-label arrangements for other education businesses — for example, beauty industry training providers — to deliver marketing training under their own brand.
For team accounts, bespoke training, or white-label partnerships, email [email protected] or visit our Partnerships page.
The two questions every owner asks before enrolling.
Free marketing content is often unstructured, inconsistent, and difficult to apply to your specific business. You watch ten videos and end up with ten conflicting opinions.
20 Minute Marketing provides a structured learning path, clear actions for each lesson, and expert tutor support when you need clarification — so you stop collecting tips and start producing results.
For most small businesses, yes. The courses are designed to teach you everything an agency would otherwise charge you to do — from running Google Ads to optimising for local search to setting up Meta campaigns.
Students who cancel their agency after completing the Deluxe Course report saving an average of $1,800 per month. If you decide to keep an agency, the course will make you a far better client by helping you understand exactly what your money should be paying for.
If your question is not answered above, the fastest way to find the right course is to browse the full course range.
See all pricing at our pricing page.
