Straight answers about our self-paced digital marketing courses: what you learn, what it costs, what you get at the end, and what we are not.
Who we are, who teaches you and why the lessons are 20 minutes long.
20 Minute Marketing is an online school for people who want to learn digital marketing for a job, a career change or client work. Each lesson takes about 20 minutes and teaches one practical skill, such as setting up a Google Ads campaign, writing an email sequence or running an SEO audit.
Courses are self-paced, paid once, and come with 12 months access and tutor support.
No, and that's a deliberate choice. 20 Minute Marketing is not a registered private training establishment, and our courses are not approved or accredited by NZQA.
Accreditation adds cost, and that cost would put practical digital marketing education out of reach for many people, especially young people starting out. It is also slow. The New Zealand Diploma in Business (Level 5), which includes the marketing strand, was last reviewed in August 2025, isn't due for review again until September 2030, and its marketing outcomes don't name a single digital channel, while Google, Meta and the AI tools change every few months. We update our lessons when the platforms change, and every lesson is written by someone who runs digital marketing for two national brands.
If you need a qualification on the New Zealand Qualifications and Credentials Framework, a polytechnic or another NZQA-approved provider is the right choice. If you want current, practical skills, a portfolio you can show an employer or client, and a Certificate of Completion, you're in the right place. Many learners also collect free certificates from Google and HubSpot alongside our courses.
Yes. Everything is online, so you can study from Kaitaia to Bluff, or anywhere else with an internet connection. There are no campus days, set class times or intakes. You can start the day you enrol.
Prices are in New Zealand dollars and the platforms we teach, including Google, Meta and the main email and SEO tools, work the same way in New Zealand as anywhere else.
Every lesson is written by Adrian Prokopiec, who runs digital marketing for two national brands and has more than 25 years of hands-on experience. The lessons come from real campaigns and real platforms, not textbook theory.
Tutor support is from Adrian too, so the person answering your question is the person who wrote the lesson.
20 Minute Marketing launched in 2023. It was built for people who want practical digital marketing skills without a long course, a campus timetable or a large fee.
Because every lesson is designed to fit into about 20 minutes. That fits around a job, study or family, and it forces each lesson to teach one thing you can use straight away rather than padding out theory.
The lessons are written by someone who does this work every day for two national brands, and they are updated when the platforms change. Independent reviews are on Google, and student feedback is published on our reviews page.
We are also clear that we do not promise you a job. We think saying that plainly is part of being credible.
Three full courses, six short courses, and how to choose between them.
Three full courses and six short courses, all paid once.
Full courses:
Short courses:
Every course includes 12 months access from the date of purchase and a 30 day money-back guarantee.
All three cover the same core channels. They differ in depth.
If you are new to marketing, start with Essentials. If you have done some free courses or study and want to get job ready, choose Deluxe. If you already work in marketing and want depth, choose Expert. If a client or employer needs one specific skill, take the short course for that skill.
Not sure? Our course finder asks three questions and suggests a course.
People who want to learn digital marketing and be paid for it:
Business owners who want to run their own marketing use the courses too.
It is not the right choice if you need an NZQA-approved qualification or a micro-credential, for example because an employer or a visa requires one. In that case look at a polytechnic or another NZQA-approved provider.
It is also not a live class or a done-for-you marketing service. It suits people who will work through self-paced lessons and practise what they learn.
No. Essentials starts from zero and explains every term the first time it is used. You need a computer or phone, an internet connection and about 20 minutes at a time.
No course can promise that, and we won't. What the courses do is teach the practical skills entry-level marketing roles and first clients ask for, and give you work you can show: an audit, a campaign plan, a report. You still need to apply, interview and build experience.
We recommend pairing a course with the free Google and HubSpot certificates, and doing real work for a local club, charity or friend's business while you learn.
A polytechnic or university course gives you an NZQA-approved qualification, a timetable and a campus community, and some are eligible for Fees Free or StudyLink support. Those are real advantages, especially if a role asks for a qualification.
We give you practical, current skills in short lessons you can fit around work, for a one-off fee from $79, with no intake dates. Some people do both: a qualification for the credential and our courses for the hands-on platform skills.
Yes. Google Skillshop and HubSpot Academy certificates are free, well known to employers and worth having on your CV. They teach how each vendor's own tools work. Our courses teach how the channels fit together and how to plan, run and report on real work, so the two go well together.
Lessons, support, certificates and what you finish with.
The core channels employers and clients hire for: search engine optimisation, Google and Bing Ads, Meta (Facebook and Instagram) advertising, social media, content marketing, email and SMS, websites, Google Business Profile, analytics and reporting, and how to use AI tools well.
Each lesson ends with a practical task, so you learn by doing rather than by watching.
Each lesson takes about 20 minutes. Short courses have 13 to over 30 lessons, so many people finish one in a few weeks. At three lessons a week, Essentials takes about four months. Expert has over 150 lessons, so plan on three to four lessons a week to finish inside your 12 months access.
Yes. Tutor support is included for your 12 months access. You can ask about a lesson, check your approach, or ask about a specific part of your work.
Yes. When you complete a course you receive a Certificate of Completion. It confirms that you completed the course. It is not a qualification or micro-credential and is not approved or accredited by NZQA.
The lessons are written. That lets you skim, search, re-read a step while you do it, and copy examples straight into your own work, which is harder with video.
Yes. The courses work in any web browser on a computer, tablet or phone, and your progress is saved, so you can start on a laptop and carry on from your phone.
Lessons are reviewed every quarter and updated when a platform changes. That matters because Google Ads, Meta and the SEO and AI tools change their features often, and a lesson that was right two years ago can be out of date today.
Do one lesson, then do its task straight away. Keep your work in one folder, because it becomes your portfolio. Use tutor support when you get stuck rather than skipping ahead, and practise on a real project if you can, such as a club, a charity or a friend's business.
You start building skills from the first lesson, and most people have finished work to show within the first few weeks. Students who have applied the lessons to a business have reported results such as more Google enquiries and more social media enquiries. These are self-reported, and your results depend on the work you put in.
One-off payments, no GST, and a 30 day money-back guarantee.
Every course is a one-off payment in New Zealand dollars. Full courses: Essentials $499, Deluxe $799 and Expert $999. Short courses from $79 to $149. Each includes 12 months access from the date of purchase, tutor support and a 30 day money-back guarantee.
No GST is charged. 20 Minute Marketing is not registered for GST, so the price you see is the price you pay.
Because we have no campus, no fixed classes, no cohort to run and no accreditation costs. You pay for the lessons and the tutor support, and nothing else.
No. Instead, every course has a 30 day money-back guarantee from the date of purchase, so you can start and see whether it suits you.
Every course, full or short, has a 30 day money-back guarantee. If it is not right for you, email [email protected] within 30 days of the date of purchase and we will refund your payment in full. See the guarantee page for details.
No. Every course is a one-off payment, so there is nothing to cancel and no further payments.
It depends on your situation. If you are self-employed or run a business and the course relates to that work, the fee may be deductible. Employees in New Zealand generally cannot claim work-related expenses. This is general information only, so check with an accountant or Inland Revenue.
You get access straight away and can start the first lesson within minutes. Your access lasts 12 months from the date of purchase, and tutor support is available for that whole time.
Yes. You can move from Essentials to Deluxe or Expert, or from Deluxe to Expert. Email [email protected] and we will arrange it.
Freelancing, teams and how we compare with free content.
Yes. Many of the lessons are the tasks clients pay freelancers for, such as an SEO audit, a Google Ads setup, a social media calendar or an email sequence. The short courses are a quick way to add one billable skill.
Yes. We offer team accounts, bespoke courses and white-label arrangements for other education providers. Email [email protected].
Free content is useful, but it is scattered, often out of date and rarely in order. Our courses give you a sequenced path, a task with every lesson, a certificate at the end and a tutor to ask when you get stuck.
Email [email protected], call 0800 710 881, or use our contact page.
Self-paced courses from $79, paid once, with 12 months access and tutor support.
Questions? Email [email protected]
