SEO Course: Search Engine Optimisation

Get Started Today For Just $149

Everything You Need to Master SEO

Want the website those rankings deserve? Check out our website design course and learn to build a site that converts SEO traffic into sales.

Who this SEO course is for

This SEO course was built for three kinds of people. Small business owners in New Zealand who are tired of paying someone else for results they cannot check. People moving into a marketing career who need a real skill rather than another certificate. And employees who have had SEO added to their job description without being given any training to go with it.

You do not need a technical background. You do not need to have run a website before. If you can write a sentence and follow a checklist, you can do the work in this course.

You finish with a portfolio piece, not just a certificate

The course is 32 lessons of about 20 minutes each, and it ends with a portfolio submission where you apply everything to a real scenario. That matters more than it sounds. A certificate says you sat through something. A portfolio piece shows an employer or a client what you actually did, which is the thing they ask about in the interview or the first meeting.

If you run your own business, the portfolio piece is simply your own site, worked through properly. You finish the course with the work already done rather than a list of things to get around to.

What makes this a New Zealand SEO course

Most SEO training is written for the United States, and it quietly assumes a market twenty times the size of ours. New Zealand search behaves differently, and the course is taught that way.

• Smaller result sets work in your favour. Ranking for a service term in Tauranga or Dunedin is a genuinely different problem from ranking in Los Angeles. There are fewer competitors, and consistent work shows up faster.
• Auckland is not one market. A business in Takapuna and one in Manukau are both Auckland, and they rarely compete for the same customer. Getting your Google Business Profile service areas right matters more here than the generic advice allows for.
• Regional and rural service areas. Plenty of New Zealand businesses serve a wide area from a small base. The course covers how to structure that so Google believes you, rather than claiming the whole country and ranking nowhere.
• .co.nz and local signals. How your domain, your listings and your content tell Google you are a New Zealand business, and what to do if you also sell across the Tasman.
• Wellington, Christchurch and Hamilton searches. People search by city and suburb far more than they search generically, and a single page aimed at New Zealand leaves most of that demand on the table.

How this SEO course compares to the alternatives

Here is the honest version, with prices checked in November 2026. Confirm them yourself before you book anything, because providers change them.

• The Knowledge Academy runs a one day SEO course in Auckland from about NZ$2,995. If your employer is paying and you want a classroom with a trainer in it, that is a legitimate choice. It is roughly twenty times the price of this course for a single day.
• Unitec offers a Search Engine Optimisation course, code BSNS7575, at roughly NZ$932.85 including GST for domestic students. It is Auckland based, academically structured and genuinely good if you want hands on workshops and a tertiary provider behind it.
• Local agency training has thinned out. ClickThrough spent years as the best known name in New Zealand SEO training. As of November 2026 its website redirects to an AI consultancy and no longer lists SEO courses, so if you have been searching for it, that is why you cannot find it.
• Free vendor academies from HubSpot and Semrush are good, and we would rather tell you that than pretend otherwise. They teach you the concepts and their own tools well. What they do not give you is a single path from nothing to a ranking page, or anyone checking your work.
• Hiring an agency costs more every month than this course costs once. That can be the right call when you have no time at all. It is the wrong call if you want to understand what you are paying for.

This SEO course costs NZ$149 once, with twelve months of access and a 30 day refund. It is self paced, which is the point: SEO is something you do across weeks, not something you absorb in a day in a room.

What you will be able to do by the end

• Set up Google Search Console and a Google Business Profile properly, and read what they are telling you
• Do keyword research that finds terms you can realistically rank for, instead of the ones everyone chases
• Write and structure a page so it has a genuine chance of ranking
• Run a technical check on a site and know which problems matter and which do not
• Build local SEO for a New Zealand business, including suburb and service area pages
• Understand how AI search and Answer Engine Optimisation change what gets cited
• Measure the result in GA4 and Search Console, and explain it to someone else

Who teaches this SEO course

The course is written and taught by Adrian Prokopiec, founder of 20 Minute Marketing, with more than 25 years in digital marketing. That work includes Webjet, Jetstar, Amadeus and Lifestyle Communities, so the material comes from campaigns that had budgets and board reporting attached, not from theory.

Every lesson is built from work done day to day, in short pieces that fit around a real job.

Prefer to read before you buy

Fair enough. Start with our honest comparison of SEO courses in New Zealand, which covers the other providers in more detail, or the complete local SEO guide for New Zealand small business, which is free and will tell you quickly whether this is work you want to do yourself.