Sponsored Posts and Paid Placements
We do not accept free guest posts. Every placement on 20 Minute Marketing is a paid, labelled, editorially reviewed sponsorship. Unsolicited free guest post pitches are deleted without a reply.
Last updated: 24 October 2026
If you are a brand, agency or tool that wants to reach Kiwi small business owners, tradies, freelancers and people learning digital marketing, we publish across three market sites: New Zealand, Australia and the United States. Every article is written or edited by a practising Head of Digital.
Quick answer: 20 Minute Marketing sells sponsored posts, link insertions and brand features across three sites (.co.nz, .com.au and .co). Single-site placements start at $215 NZD and network placements across all three sites start at $495 NZD. Every placement is labelled as sponsored, reviewed by our editor and published within 10 business days of payment.
Why sponsor 20 Minute Marketing
Three markets, one booking. Our network placements publish your content on our New Zealand, Australian and US sites, localised for each audience.
A practical audience. Our readers are small business owners, tradies, freelancers and career changers who are actively learning and buying marketing tools.
Limited inventory. We cap sponsorships at four per site per month, so your placement is never buried among dozens of others.
Permanent placements. Posts stay live. We do not remove articles or quietly change links.
Placements and prices
All prices are in NZD. Network means the same placement published on all three sites, localised for each market.
| Placement | What you get | One site | Network (3 sites) |
|---|---|---|---|
| Link insertion | One contextual link added to a relevant, indexed article we have already published, with a sentence written to fit. | $215 | $495 |
| Sponsored post (you write) | You supply an original article of 1,200+ words. We edit it to our standards and add a Quick Answer block, internal links and a featured image. Up to two links to your site. | $325 | $765 |
| Sponsored post (we write) | We research and write a 1,500 word article on an agreed topic, built for Google and AI search, with FAQ and schema. Up to two links to your site. | $545 | $1,195 |
| Brand feature or tool review | An in-depth, hands-on review or brand spotlight of 2,000+ words with screenshots, written by us after we test your product. Up to three links. | $875 | $1,975 |
| Quarterly partner package | Three network sponsored posts (we write) over three months, plus category exclusivity for the quarter. | n/a | $2,995 |
Add-ons
Extra link to your site (max one): $85
Instagram feature (carousel or story on our account): $165
Category exclusivity for 12 months (no competing sponsor in your category): $385
Priority publishing (live within 3 business days): $105
Annual refresh (we update stats and examples after 12 months): $105
Agencies and resellers placing five or more orders a quarter can ask for our partner rates.
How it works
Pick a placement. Choose from the table above. Enquiries that do not name a placement will not be answered.
Email your brief. Send the placement name, which site or sites, your target URL, your proposed topic or anchor text, and your company name.
We approve the topic. We reply within two business days with a yes, a suggested change or a no. Nothing is paid until the topic is approved.
Pay the invoice. Payment is upfront by invoice. Work starts once it is paid.
Review and publish. You see the final draft before it goes live. One round of revisions is included. You get the live URL within 10 business days of payment.
If we cannot publish your placement after payment for any reason on our side, you get a full refund.
Our rules
Paying for a placement buys you editorial attention and an audience, not a free pass. Every sponsored article must still be useful to our readers.
Every placement is labelled as sponsored and links are tagged rel="sponsored", in line with Google's guidelines and our obligations under New Zealand, Australian and United States advertising law.
Content must be original, unpublished elsewhere and based on real experience. No spun content, AI filler or invented statistics.
Branded, naked URL or natural partial-match anchors only. No exact-match commercial anchor text.
Destination pages must be live, indexable and not sitting behind a redirect chain.
No more than two links to any one domain per article (three for brand features).
House style applies: NZ spelling, no em or en dashes, sentence case headings, short paragraphs, and every numeric claim linked to its primary source.
We do not backdate articles, remove sponsored labels or swap links after publishing.
Rights and permanence
You keep copyright in anything you write. We hold an exclusive licence to publish it.
Published placements are permanent. We do not remove them, except where the law requires it or a destination becomes malicious, deceptive or defunct.
We may refresh statistics, the year and internal links over time. Your links stay exactly where they are.
What we do not accept
Categories. Gambling and casino, adult, CBD and cannabis, crypto and forex trading, essay writing and academic assignment services, payday and short-term lending, prescription pharmaceuticals, vaping, weight loss supplements, multi-level marketing, and anything selling guaranteed search rankings.
Practices. Links to private blog networks or thin affiliate pages, bulk orders of near-identical spun drafts, and cloaked or redirect-chained destinations.
Frequently asked questions
Do you accept free guest posts?
No. The volume of low-quality requests made it impossible to give genuine contributors a fair review, so all placements are paid sponsorships.
Are the links dofollow?
Paid links are tagged rel="sponsored", as Google requires. You get referral traffic, brand visibility across three markets and a permanent placement on a site read by small business owners.
Can I see traffic or audience details?
Yes. Ask for our media kit when you email and we will send current details for each site.
How long does my placement stay live?
Permanently. We do not remove sponsored articles or change your links after publishing.
Can I pay in AUD or USD?
Yes. Ask when you send your brief and we will invoice in your currency at the equivalent rate.
Book a placement
Email us with the subject line Placement: [placement name]. Emails without a placement name in the subject line are filtered out automatically.
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