Essentials Digital Marketing Course NZ

Week 1: Ignite Your Online Presence 🚀

Start your digital journey by understanding the foundational marketing principles essential for every business to build a strong, visible online footprint from scratch.

Week 2: Attracting Dream Customers 🎯 Learn how to identify and target the ideal customer by understanding their behavior, needs, and online journey, so you can connect with them effectively.

Week 3: Websites - Your Digital Marketing Backbone 💻 Discover why a website is a business's most valuable digital asset and learn the key elements that make it an effective, high-performing hub for an entire online presence.

Week 4: Digital Marketing Technology Platforms: Streamline your workflow and save precious time by exploring the essential technology platforms that can automate, organize, and scale your marketing efforts effortlessly.

Week 5: You Are Your Brand, Personal Branding for Marketers 💃🏻🕺 Craft a memorable and authentic brand identity that resonates with your audience, turning your unique story into a powerful tool that builds loyalty and trust.

Week 7: Introduction to Email Marketing: Unlock one of the most powerful and profitable marketing channels by learning how to build direct relationships and communicate with your audience through email.

Week 8: Choosing the Best Email Marketing Platform 📩 Navigate the world of email marketing software and select the right platform that fits your budget, technical comfort, and specific business needs for seamless campaigns.

Week 9: Set up your Google Account: Lay the groundwork for your online visibility by setting up a robust Google Account, granting you access to a suite of free tools for marketing and analytics.

Week 10: Google Business Profile - Your Free Ticket to Local Visibility: Dominate local searches and connect with nearby customers by optimizing a Google Business Profile, a crucial tool for any business with a physical location.

Week 11: Developing Your Social Media Strategy: Move beyond casual posting and create a strategic roadmap for social media that aligns with business goals, ensuring every post has a purpose.

Week 12: Setting Up a Business Facebook Page: Build a professional presence on the world's largest social network with a step-by-step guide to setting up and optimizing a Facebook Business Page for success.

Week 13: Setting Up an Instagram Experience: Harness the power of visual storytelling and learn how to create a compelling Instagram presence that attracts followers and showcases a brand's unique personality.

Week 14: TikTok for Business: Tap into the fastest-growing platform by learning how to set up a TikTok business profile and create engaging short-form video content that reaches a massive, new audience.

Week 15: The Difference between Social Media and Social Media Marketing: Clarify the difference between casual posting and strategic marketing, ensuring you use social platforms to achieve specific business objectives and drive tangible results.

Bonus Week: Craft a Killer Social Media Bio: Turn your social media bio into a powerful marketing tool that instantly captures attention, communicates your value, and converts profile visitors into engaged followers.

Week 16: Dominating Your Best Social Platform: Learn how to select and focus on the one or two platforms that matter most for a business, allowing you to maximize your effort and resources for greater impact.

Week 17: Crafting the Perfect Social Media Campaign: Build end-to-end social media campaigns that captivate your audience, generate buzz, and guide them on a clear path from interest to becoming a paying customer.

Week 18: Setting Up Meta Business Manager: Get a professional-level command over your Facebook and Instagram marketing by setting up Meta Business Manager, the central hub for all the ad accounts and assets.

Week 20: How to conduct SEO Research: Uncover the exact words and phrases customers are using to find the products and services you market with a simple, step-by-step guide to keyword research.

Week 21: Introduction to Google Search Console Learn to use this free and powerful tool to monitor a site's health, understand how it performs in search, and find new opportunities for growth.

Week 22: AI for Search Engine Optimisation Boost a website's visibility and content creation by harnessing the power of AI tools, enabling you to do more with less time and effort.

Week 23: Website Management and Upkeep Keep a website running smoothly and effectively by learning essential maintenance tasks, ensuring it remains a powerful and trustworthy asset for a business.

Week 24: Google Maps Listings for Clients Expand a local presence by optimizing a Google Maps listing, making it easier for nearby customers to find, contact, and visit a physical location.

Week 25: Facebook and Instagram Ads Turn a social media presence into a revenue-generating machine by learning how to set up, target, and manage powerful advertising campaigns on Meta's platforms.

Week 26: Grow with TikTok Ads Unlock the potential of this viral platform by learning how to set up and run targeted TikTok ads, reaching a younger, highly engaged audience with creative campaigns.

Week 27: Deep Dive into Social Media Metrics: Stop guessing what works! Understand how to read and analyze social media data to make smarter, more informed decisions that truly drive business growth.

Week 29: Designing Simple, Great-Looking Emails 🎨 Create professional and visually appealing emails with simple design principles, ensuring your messages stand out and reflect the brand's unique identity.

Week 30: Building an Email List Discover proven strategies and practical methods for growing an email list with qualified leads, turning website visitors into valuable, long-term subscribers.

Week 31: What is Content Marketing Understand the power of content marketing as a long-term strategy for building trust, showcasing your expertise, and attracting a loyal, engaged audience.

Week 32: What Content Marketing Types Work Explore a range of effective content formats, from blogs to videos, and learn how to choose the right types of content that resonate with the audience and business goals.

Week 33: Content Scheduling & Calendars End the content chaos! Learn how to create a strategic content calendar and schedule posts in advance to stay consistent and save time.

Week 34: Influencer Marketing Discover how to leverage the trust and reach of others by partnering with influencers to promote a brand and introduce its products to a wider audience.

Week 35: Search Engine Advertising Learn the fundamentals of PPC (Pay-Per-Click) advertising and how to run powerful search campaigns that get a business in front of customers actively looking for it.

Week 36: PPC Keyword Research Master the art of finding the perfect keywords for your paid ad campaigns, ensuring your ads show up for the exact searches potential customers are making.

Week 37: Free PPC Tools Unlock a suite of free, powerful tools that can help you conduct keyword research, analyze competitors, and optimize your PPC campaigns without a large budget.

Week 38: How to Build a PPC Campaign Get a step-by-step guide to building a successful PPC campaign from start to finish, including writing ad copy, setting bids, and choosing the right targeting.

Week 39: The Importance of Online Reviews Discover why online reviews are a critical factor in building trust and sales, and learn strategies for managing and leveraging them to your advantage.

Week 40: Why you should love Bing! Gain a competitive edge by learning how to optimize a brand's presence on Bing, reaching a valuable audience that competitors might be overlooking.

Week 41: Maximising Bing Search with Webmasters Harness the power of Bing Webmaster Tools to monitor a site's performance on Bing search, helping you boost your rankings and drive more organic traffic.

Week 42: The Importance of SMS Marketing Learn how to build direct, immediate connections with customers through SMS marketing, one of the most effective and high-engagement channels available.

Week 43: Crafting an SMS Campaign Get a practical guide to creating an SMS campaign, including writing compelling messages and using tools like SimpleTexting to reach your audience directly on their phones.

Week 44: AI for Marketers Boost your productivity and make smarter decisions by learning how to use AI tools for everything from content creation to data analysis in a business.

Week 45: Your AI Marketing Playbook Discover a step-by-step playbook for integrating AI into your digital marketing strategy, giving you a powerful, future-proof advantage in the market.

Week 46: Mastering LinkedIn as a Marketer Build authority and generate high-quality leads by learning how to optimize your LinkedIn profile and use the platform to network with a professional audience.

Week 47: Competitor Research: Finding a Brand's Edge Gain a strategic advantage by learning how to ethically research competitors' online strategies and use that information to improve your own marketing.

Week 48: Build your Branding Framework Utilize a proven framework to create a powerful and memorable brand identity, ensuring all your marketing efforts are consistent and tell a cohesive story.

Week 49: Social Commerce Turn social media followers into paying customers by learning how to integrate selling directly into social platforms for a seamless shopping experience.

Week 50: Improve Efficiency with Work Management Tools Streamline your tasks and team collaboration with work management tools, ensuring you stay organized and get more done with less effort.

Week 51: Grow with Comparison Sites Boost a brand's exposure and drive sales by learning how to get a business listed on key comparison sites where customers are actively shopping.

Week 52: The Five Pillars of Digital Marketing Success 🏆 Wrap up your journey by mastering the five foundational pillars that underpin every successful digital marketing strategy, giving you a clear roadmap for long-term growth.