Who are these digital marketing courses designed for?

Our courses are built specifically for busy small business owners who want to grow their business online but don't have the time — or the patience — to wade through jargon-heavy training. Whether you're just starting out or looking to sharpen your existing marketing, there's a course tier for you.

Do I need any marketing experience to get started?

Not at all. Our Essentials course is designed for complete beginners, and every lesson is written in plain English — no marketing jargon, no tech speak. If you can spare 20 minutes a day, you can do this.

What topics do the digital marketing courses cover?

Our courses walk you through the key pillars of digital marketing: building your online presence, mastering Google and SEO, social media strategy, email and SMS marketing, and AI-powered tools — plus bonus guides and downloadable resources.

What's the difference between the Essentials, Deluxe, and Expert courses?

Each tier builds on the last. Essentials covers the fundamentals to get you up and running. Deluxe goes deeper with 100+ actionable lessons across branding, SEO, social media, and automation. Expert is for those ready to accelerate results with advanced strategies. You can choose the level that matches where you're at.

How much time do I need to commit each day?

Just 20 minutes. Every lesson is designed to fit into a busy schedule — before the kids wake up, during your lunch break, or after you knock off for the day. No marathon study sessions required.

How much does a digital marketing course cost?

Plans start from just $49 per month. In most cases, our students find the course pays for itself within 3–6 months through the new customers and leads they generate.

Can I go at my own pace?

Absolutely. The courses are fully online and self-paced, so you can work through the lessons whenever it suits you. Jump ahead, revisit a topic, or take a break — it's entirely up to you.

What makes 20 Minute Marketing different from other online courses?

We've packed 25+ years of experience scaling startups and billion-dollar brands into bite-sized, actionable lessons built for small business. No fluff, no filler — just practical strategies you can implement the same day, in 20 minutes or less.

How long does each marketing lesson take?

Every lesson is designed to be completed in just 20 minutes, making it perfect for busy small business owners.

Do I need a large marketing budget?

No. Our courses teach you how to put your budget to work for you effectively, rather than wasting it on agencies.

Google Ads Not Converting? A 20-Minute Diagnostic

paid advertising (ppc/sem) Aug 15, 2026

Google Ads

Google Ads Not Converting? A 20-Minute Diagnostic

Getting clicks but no enquiries? Check these · Updated July 2026

The short answer

If your Google Ads get clicks but no conversions, check five things in order: keyword intent, landing page match, mobile speed, form friction, and conversion tracking. Most cases of ads not working are actually a broken landing page or untracked conversions, not the ads themselves.

Clicks are coming in, budget is going out, but the phone is not ringing. Before you blame Google Ads and quit, run this quick diagnostic. Nine times out of ten the problem is fixable and it is not the ads.

Work through these five, in order

1. Are you tracking conversions at all? Start here. If conversion tracking is not set up, you may be getting enquiries and not seeing them, or you cannot tell which clicks work. Set it up via Google Ads conversion tracking before anything else.
2. Do your keywords match buying intent? If you are paying for broad or informational searches ("how to fix a tap") rather than buying ones ("plumber near me"), you get clicks from people not ready to hire. Tighten your keywords.
3. Does the landing page match the ad? If your ad promises "emergency plumbing" but sends people to your generic homepage, they bounce. The page must deliver exactly what the ad promised.
4. Is the page fast on mobile? Most ad clicks are on phones. A slow page loses people before it loads. Test with PageSpeed Insights.
5. Is your form or contact step easy? A long form, a buried phone number, or a clunky booking step kills conversions. Make the next step obvious and effortless.

The most common culprit: the landing page, not the ads. Great ads sending traffic to a weak or mismatched page is the number one reason campaigns "do not work". Fix the page and the same ads suddenly convert.

The pattern behind most failures

Google Ads is a chain: the right person searches, sees a relevant ad, clicks, lands on a matching page, and takes an easy next step. If any link breaks, the whole thing fails, and it usually is not the first link. The ads did their job by getting the click. The break is almost always after the click: a mismatched page, a slow load, or a hard-to-use form.

Give it time, then judge

One more thing: a new campaign spends its first weeks learning. Judging conversions after a handful of clicks is like judging a fishing spot after two casts. Make sure you have given it enough volume, 15 to 20 clicks a day for a few weeks, before concluding it does not convert. Then work the checklist above.

Frequently asked questions

Why are my Google Ads getting clicks but no conversions?

Usually because of something after the click: a landing page that does not match the ad, a slow mobile page, or a hard-to-use contact form. Untracked conversions are also common, meaning enquiries happen but you cannot see them.

How do I fix Google Ads that are not converting?

Check five things in order: conversion tracking, keyword intent, landing page match, mobile speed, and form friction. Most problems are a mismatched or slow landing page rather than the ads themselves.

What is the most common reason Google Ads fail?

A weak or mismatched landing page. Great ads that send traffic to a generic or slow page is the number one reason campaigns do not convert. Fixing the page often makes the same ads work.

How long before Google Ads should convert?

Give a new campaign a few weeks and enough volume, around 15 to 20 clicks a day, before judging it. Campaigns spend their first weeks learning, so early results are not a fair test.

Learn Google Ads in 20-minute lessons

Our Google Ads mini-course shows small business owners how to run profitable campaigns without wasting budget.

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